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Writing.

Build notes and lessons from the agents we ship. Longer and slower than the videos, same goal: show how it's done.

  • Why we built Charlie conversation-first (after watching adoption kill our previous company)

    12 min

    Most software optimizes for time saved. We learned to optimize for adoption rate instead. Here's why that changed everything.

  • We built our AI agent's prompt fast, but wrong

    7 min

    We built Charlie by iterating hundreds of times on the prompt. It got us to market fast. Now we're drowning in maintenance debt. Here's what we learned about building AI agents the hard way.

  • Why AI tools failed your business: you need specialized agents (we built one)

    6 min

    74% of companies struggle to get value from AI despite millions spent on licenses and training. After building Charlie (our AI agent that cut quote creation from 3+ hours to 15 minutes), I know why most AI implementations fail—and what works instead.

  • We Made Our AI Agent Blind and Cut Costs 46x

    7 min

    A walkthrough of how we built a multi-model AI architecture where Claude orchestrates and Gemini handles vision, cutting costs by 46x while improving reliability.

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