I build AI agents
that do real work.

I'm Will. Buying ChatGPT licenses won't transform your business. An agent that joins the team like a new colleague will: it takes the grunt work, your people keep the craft.

Real example: our pricing agent turns half a day of quoting into 15 minutes for trade show designers.

You gave your team ChatGPT. Where's the value?

• 01You can't measure return on investment.
• 02Different teammates get wildly different results. Some lean in, most don't.
• 03The leverage you expected from AI never materialized.

— There's a reason. And there's a fix.

I've trained hundreds of professionals on AI and watched the same disappointment play out every time. So my cofounder and I started building AI agents that join teams like a new colleague: they take the grunt work, the people keep the craft.

Working on a critical process you want to automate? Email me. I read everything.

IRIS — a framework
you can actually follow.

Four steps to introduce AI as a teammate in your critical processes.

1. 01

   Identify

   Find the right process. One that lifts a real business constraint. Not the shiny one.

2. 02

   Role

   Decide where AI fits. Humans keep the judgment calls.

3. 03

   Instructions

   Write the method as if for a new hire. Useful even if you don't use AI.

4. 04

   System

   Deploy where it makes sense. Then iterate.